Updated on July 3, 2017
3 Foolproof Ways to Create Signs That’ll Attract Customers
In this modern and high-paced world, a lot of businesses choose to advertise online or on social media to keep up with the habits of the millennials. But even though modern technology continues to develop, traditional forms of advertising such as signs can still do their job. In fact, small business owners rely on the power of traditional signages to grab the attention of their customers. You should find qualified companies offering sign writers Perth currently has to be able to achieve your objective.
Is your sign company Perth for LED signs doing an effective job? If not, you can incorporate these ideas for building sign writers in Perth to guarantee that you can capture your customers’ attention.
Choose a Compelling Color
Aside from the copy, you must choose a color that would compel and attract your customers. This is one of the secrets by top sign writers Perth currently has. Humans are naturally visual creatures. They are drawn to what attracts their eyes. Hence, it is recommended to strategically pick a color that would compel them.
But choosing a color goes far beyond attracting the eyes of your target customers. It is also an important branding tactic. The most famous brands in the industry have established a color that would be associated with the brand. It can be tricky to choose trendy colors. While it might appeal to the market now, you have to think about the longevity of the signages you use. Make sure you choose something with a timeless appeal so you won’t have to change your signage on a regular basis.
When you have a signage outside of your business storefront, you have only a few seconds to attract the attention of your customers. Therefore, focus on readability when choosing a digital sign company design Perth has. For that, you have to make your copy big enough so it is readable from afar. Or, you can use contrasting colors to make the copy more prominent. If you use similar colors together, it can be hard to read your sign. You can also use other sign techniques such as adding a border around the text or graphic in order to make them more noticeable and easy to read.
Size of Text
The first thing you should think about when creating a sign with the help of sign writers is the copy. Once your copy is ready, you have to think about building the actual sign. Size of the text is important with a signage so that it would be easy to read. Depending on how big the signage is, you have to choose a lettering size that fits but still visible from a specific distance. The typeface used on your sign could also have a direct impact on the legibility of the sign.
Are you a new business wanting help from a sign writers Perth expert? Or do you aspire to revamp your existing sign to secure more customers? Kingman Visual is there to help you out. Find out what they have that you can take advantage of.